After 20+ user interviews it became clear to us that the screens were performing well in terms of usability and that users were more concerned with the features of the product – the more users we talked to, the more unique needs we discovered.
The way we decided to handle this was to create a comprehensive list of features ideas and hand it over to the product team, so that they can discuss it in-house with the developers. In the end, IT feasibility factors played a great role in deciding what will be implemented for launch and what could be added in later phases.